project ( 8 )
Smm for Tuff Stuff
Smm for Tuff Stuff
Smm for Tuff Stuff
Tuff Stuff Group consists of a luxury buying service and the premium resale platform Tuff Stuff Vintage. Together with the brand’s team, SEVENTEEN manages social media, produces content, and highlights the latest fashion arrivals while maintaining a strong focus on viral content
Tuff Stuff Group consists of a luxury buying service and the premium resale platform Tuff Stuff Vintage. Together with the brand’s team, SEVENTEEN manages social media, produces content, and highlights the latest fashion arrivals while maintaining a strong focus on viral content
Tuff Stuff Group consists of a luxury buying service and the premium resale platform Tuff Stuff Vintage. Together with the brand’s team, SEVENTEEN manages social media, produces content, and highlights the latest fashion arrivals while maintaining a strong focus on viral content
Tuff Stuff Group consists of a luxury buying service and the premium resale platform Tuff Stuff Vintage. Together with the brand’s team, SEVENTEEN manages social media, produces content, and highlights the latest fashion arrivals while maintaining a strong focus on viral content
project ( 8 )
project ( 8 )
creative direction
creative direction
creative direction
Through curated layouts, warm tones, hand-drawn elements, and editorial-style photography, the brand's identity is positioned at the intersection of luxury & accessibility
Through curated layouts, warm tones, hand-drawn elements, and editorial-style photography, the brand's identity is positioned at the intersection of luxury & accessibility
Through curated layouts, warm tones, hand-drawn elements, and editorial-style photography, the brand's identity is positioned at the intersection of luxury & accessibility
Through curated layouts, warm tones, hand-drawn elements, and editorial-style photography, the brand's identity is positioned at the intersection of luxury & accessibility
Content balances aspiration and intimacy — showcasing rare vintage finds while building a sense of community and fashion credibility
Content balances aspiration and intimacy — showcasing rare vintage finds while building a sense of community and fashion credibility
The project laid a strong visual foundation for Onegin’s future promotion through cohesive branding and content production
Content balances aspiration and intimacy — showcasing rare vintage finds while building a sense of community and fashion credibility
Content balances aspiration and intimacy — showcasing rare vintage finds while building a sense of community and fashion credibility